THE UNCERTAIN REVOLUTION AGAINST OBESITY
Editorial
Series of visual metaphors that depict uncomfortable and/or contradictory realities, with themes revolving around both physical and mental health, social inequality, and weight-loss drugs.
Editorial illustrations for the article The uncertain revolution against obesity (La incierta revolución contra la obesidad) by Pablo Linde for El País Semanal, regarding Ozempic, fatphobia and social implications of the new use of these drugs. Final project (thesis) for my MA in Editorial and Publicity Illustration.
Initially the series was developed with a green color palette, alluding to the color used in citizen uprisings in defense of public healthcare in Spain. However, during the development of the project I decided to switch to shades of blue, suggesting the Ozempic brand, so that the "shadow" of this drug would always be present in the series.
I also considered the possibility of doing the entire series without using a human figure. I thought it would be interesting to present an article that focuses so much on people's bodies, completely illustrated without them.
Finally, I settled on 50% objects and 50% human figures. Although the previous idea would have been fine as an experiment, I also wanted to tell stories that were better developed with the help of human bodies.
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